Tuesday, August 26, 2008
Happy Birthday Mr. Lego Man
Is it a bird? Is it a plane? No, it's a mini LEGO man!
On August 25, 2008, the LEGO minifigure celebrates his 30th birthday!
Despite the ongoing maintenance, I can't miss this momentous day and a post to wish this icon of my lifetime many happy returns.
Always a super hero, the mini-figure can help you be whomever you want to be – from a rescue firefighter to an astronaut to a deep sea diver to a race car driver, and various Hollywood film characters! Check out this video to celebrate all of his adventures.
The world has changed a lot in the last 30 years and Miniman has changed with it.
See the original seven, and compare to your favorites of today - he's been everything in between. Today's figures seem tied into films, Indiana Jones, Star Wars, Batman. However it's good to see the classics still remain; as the City character of 2008 reflects. The challenge of modernising the Classic, is something I discuss in a series of three articles this week, over at The View From Here News Section, in relation to the Enid Blyton Costa award. Seems to hold true for LEGO man too - perhaps the original has not become a modernised model, but a clone in name only, and the LEGO film figures, are really a different toy and stand alone like the original Star Wars or Batman figures. If so, it could be another example of promotion using an existing brand to extend the market and not to update existing models. Sounds just like the new Enid Blyton books, announced yesterday.
Ninety-five percent of all households in Belgium with kids up to age 14 own LEGO products. Austria's LEGO penetration percentage is about 90% and in Denmark, it is at 92%. LEGO is manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company name Lego was coined by Christiansen from the Danish phrase leg godt, which means "play well".
Check out the LEGO website for games, downloads, and cool tidbits of info, like the fact that there are over 4 billion mini-figures in the world today, and 3.9 of them are sold every single second, of every day, of every year! Happy birthday, Lego Miniman!!